Postcard marketing is a great tool for real estate investors to use to grow their businesses. It operates on 3 simple strategies that, when perfected, can generate consistent leads and revenue. Postcard marketing can seem complicated. However, if you focus on nailing down the direct mail fundamentals, it becomes a simple and effective tool for business growth.
I’ve been using postcard marketing for 20 years for my own company as well as my clients’ businesses. I am able to boil down all the trial and error that most beginning marketers go through (been there, done that), so you can get ahead of the game and start succeeding right away.
Here are the 3 direct mail fundamentals you have to master…
1) Choose the Right Size
“What size postcard do I need?”
“Can I get away with a smaller card?”
“What is the benefit of a bigger card anyway?”
The size of your postcard plays a huge role in getting the attention of your prospects. The three questions above are most business owners’ first questions when they’re putting together their direct mail campaign. It’s the first big decision you have to make for your postcard marketing campaign, and it’s critical. If you are in a competitive market, you’ll need a bigger card to get noticed in a mailbox full of letters, bills and, in all likelihood, other postcards.
To find out what size postcard YOUR real estate investing business needs answer these 3 questions:
- How much do other companies in your industry market?
- Not at all/I’m the only one (You can lean towards a smaller card)
- Light to Moderate Amount (Lean toward a larger card)
- Moderate to Heavy Amount (You need a large card)
- Do your competitors also mail postcards?
- No (You can lean towards a …read more