Marketing Tasks That Can Be Outsourced

Let’s face it, most of us REIs are spending a good chunk of money each month to provide for our marketing efforts. We’re either subscribed to a direct mailing site, hiring someone to manage yellow letters, or buying bandit signs.

Whether that describes you or not, I’d like to suggest an alternative. Think about your monthly marketing expense. There should be a number in your head. Now think about taking that money and reinvesting that into your business. Instead of paying for the premium services that you’ve been accustomed to, think now of spending that money on hiring a full/part-time employee to slowly take over the reins of your marketing scheme. Now think of this person as a VA who works virtually from anywhere in the world.

The investment is obviously not for the faint of heart, but if done patiently and correctly, a VA is an excellent approach to turning your marketing scheme into a hands-free marketing machine.

What is a VA?

A VA, or Virtual Assistant, is someone who works remotely from anywhere in the world. They can be in the Philippines, India, or right here in the U.S. They will trade their time and skill set for a reasonable hourly rate or salary. Obviously, rates will vary depending on where they live, what their skill sets are, and how well they speak English.

How Can a VA Take Over My Marketing Campaign?

Commit for the long-term, and make progress slowly. Of course, you don’t want to place everything on their lap and expect miracles. But, you can slowly build their skill set to the point where they (and their team) can take over the day-to-day operations of your virtual …read more