A picture is worth a thousand words when it comes to conveying information, especially in real estate. But if a picture is worth a thousand words, then video, by definition, must be worth over a million. Think about that for a moment and let it sink in.
Video, unlike any other medium, has the greatest ability to generate exposure. Before you read any further, watch one of the HD Video Tours I filmed for one of my clients below, and think about the applications for your business, then come back and continue reading. Please enlarge the video for it to display correctly.
People often write about HD video, but mostly what I see is generic talking points from someone who does not have any firsthand experience. Take it from me — I started using video in the Dallas-Fort Worth area, and as you might imagine, it’s quite competitive. However, after I started implementing video, it’s not even a fair fight anymore.
Related: My Single Biggest Real Estate Marketing Discovery of 2014
Video can revolutionize your business and give you a huge advantage, and I have the footage to prove it (if you already watched the video above)!
5 Ways Using Video Can Help Your Business
1. Video Tours Can Generate More Showings & Offers
Professional photography isn’t even that uncommon for most listings, but if you really want to set yourself apart from your competition and give your clients a huge advantage when it comes time to sell, there is no better way than HD video tours.
Not only will video allow you to showcase how beautiful the home is, but it will help generate the maximum amount of exposure possible for your client. Remember, buying a home is an emotional experience. As you pan through the house with elegant music playing and showcasing the homes features, there is no better way to generate more showings, leads and ultimately more offers to sell the home for the highest price possible.
2. Uploading Videos to the Internet Creates an Online Presence
Every time you create a high quality video, whether it’s an HD video tour of a home or showcasing your latest flip, you are leaving bread crumbs behind. After enough time, there will be enough bread crumbs floating around the internet that people will naturally start to find you.
More and more people are going to video-based web platforms, such as Vimeo & YouTube, especially when it involves real estate. Will you be found?
3. Videos Will Help Your SEO
Search engines, such as Google, LOVE video. In fact, if you perform some of your favorite searches, video will usually be at the top of the list. Take advantage of this. You don’t have to be the most technologically savvy person — although it helps — but by simply creating HD videos, you are giving yourself more opportunities to be found naturally online.
4. The Video Medium Makes for More Convincing Testimonials
Making statements to potential clients to prove that you are actually who you say you are is one thing. Using video takes it to a whole new level. Don’t just talk about the last remodel you had; show them with a gorgeous before and after transformation. Don’t just talk about your last satisfied client experience; show them the video testimonials.
It’s an incredibly powerful tool, and can really help establish your brand.
5. Videos Can Help Your Pitches to Private Money Lenders
Make a lasting impression the next time you pitch yourself for private money. Instead of an elevator pitch and some spreadsheets, show off your latest flips or rental properties with stunning video.
Related: The Real Estate Marketing Mistake That Could Cost You Millions
Video, unlike any other platform, also allows users to connect with you. It shows your personality and expertise and that you genuinely care. Effectively using video allows you to start building a relationship without even being there and helps showcase you as an authority on the subject matter.
Do you see any applications for HD video in your own business? What did you think of the video example I posted?
Let us know in the comments below!
The post 5 Ways to Revolutionize Your Business Using HD Video (With Example!) is property of The BiggerPockets Blog. and is Copyright © 2014 BiggerPockets, Inc. All Rights Reserved.