As a real estate entrepreneur, I’m sure you have heard of the ‘elevator pitch‘.
Its your chance to pitch your business to someone in the length of time it takes for an elevator ride. What a stressful proposition, only 30-60 seconds to sell someone on your ideas enough for them to want more information or say yes? Crazy. Makes me a little anxious just thinking about it. Well, flippers, we are doing this every time a buyer looks at our property, and we have even LESS time to do it in.
Think about this: some stats say a buyer forms a lasting opinion of a home within the first 7-10 seconds.
That’s easily 10 times shorter than an elevator pitch, and we aren’t even there to defend our product! You will have to win them over with an indirect style that even Dale Carnegie didn’t know about way back when he wrote his influential “How to Win Friends and Influence People“. Can you sway those picky buyers? Can you woo the battle-hardened real estate agent? I propose that yes, indeed you can. You have a few chances to make your flip stand out and win over both buyers and agents on your side.
“When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity.” – Dale Carnegie, How to Win Friends and Influence People
6 Ways to Make a Good Impression and Make More Money
1.) Your pictures must be amazing
I had to sneak this one in there. Your pictures tell the beginning of the story. I do know this: if 90% of buyers start their search on the internet, this is your FIRST and sometimes LAST chance to …read more