Today starts the ball rolling on really getting our real estate business found online. Over the past two months, we have been talking exclusively about building our foundation when it comes to creating an awesome real estate website. It took about ten blog posts to get to where we are today, but believe me, it was all worth it.
If for some reason you missed those blog posts, then I would like to introduce them to you again below. If you have some time on your hands today or later this week, please take a good look at those before implementing any of my local real estate marketing strategies.
The Ultimate Guide to Real Estate Marketing: 10 Tools to Generate Unlimited Leads
Homeless Guy Finds 8,300 Buyers and Sellers in 10 Minutes by Doing the Research
How to Blow Your Local Competition Away Using Internet Marketing
The Real Estate Marketing Mistake That Could Cost You Millions
The Simple Website Fix That’ll Transform Your Real Estate Business
14 Effective Pages for a Fully Optimized, Lead Generating Website
The One Website Element Key to Gaining High Quality Leads
How to Dramatically Enhance Your Website With a Simple Video
Lead Magnets: The Secret Way to Build an Awesome Email List
Put Down the Bandit Signs! Here’s How to Reach Leads FAST
When I talk to all small business owners, I nearly always ask them about their online presence. Many of them will pause for a moment and say something like, “I have a Facebook Business Page — is that what you’re talking about?” The quick answer is yes and no. I’m not talking about having an online presence in the form of just being on one website; I’m talking about being everywhere.
What I’m looking for is whether I can find a real estate business on all of the top social media sites, citation sites, as well as on all of the most-used profile sites. This is called “being everywhere” online — having enough of a presence that your potential leads can find you.
Related: My Single Biggest Real Estate Marketing Discovery of 2014
For Example: If someone is on Twitter and they’re searching for real estate companies in Dallas, TX, then I better have a profile on that site. Plus, if someone is looking for a Realtor in New Orleans and they’re searching on Manta, then you better believe that I’m on there. As you can see, the only way around it is that if you want to dominate your local real estate market, you must “be everywhere” online.
I’m talking about any social media site out there at all; you want to be able to show up whenever someone searches anything that applies to you. I don’t care that there are 500 sites out there where you can set up a profile. You will have to make it your mission to be on there. This is called building your online presence, which is the #1 thing that we will be talking about for the next couple of weeks.
My goal is to educate you on the importance of having an online presence over anything else online. I’d rather have this than to be paying for advertising in the search engines. What you have to understand is that thousands of people every single month are searching for some form of real estate online. Will you make the effort to get in front of those thousands of people, or just leave those leads on the table?
My goal is to help you dominate your local real estate market the smart way. This is the reason that I’m on BiggerPockets — to help educate those who are serious about their business and want to see growth. The way we will do that from day one right out of the gate is to start the process of bundling our online presence.
Before I can even get into SEO, email marketing, networking, building leads, generating traffic, using social media and all of those things, we must first start by bundling our online presence. No matter what a client tells me about how many leads they need, I always say, let’s start with the online presence and work our way to the top.
Figure Out Your Existing Online Presence
What I would like for you to do is to Google your company name and skim through the listings and document the websites that have your company on. Now, some of these may be sites that you created yourself, such as your Facebook, LinkedIn or YouTube profiles. You may even see sites that have your information that you know for a fact you didn’t sign up for, but they’re there and ranking for your company name.
I say go through each listing until you reach the 100th result, and document the ones that have your accurate company name on them. I say to put these inside a spreadsheet, so that you can keep track of all of those links. Now, there are some tools that will do this for you automatically, but I’m just sharing the free way today so that you can participate even if your budget is limited. Like I said, it’s my job to keep money in your pocket, so this is why I choose to do it like this.
The screenshot below shows a Google search for my company name, which to my surprise, turned up a number of things. For one, my website came up, which is the norm for SEO reasons. To give you just a brief tip on SEO, the reason my sites comes up before all of the other listings is because my site is already referenced on all of the sites that show up below on any given search. This means that the link to my site is passed through all of those other sites to give my website a leg up on everything else.
This may be a little confusing, …read more