Take a look around. What do you see? Everywhere you look you see “ordinary”.
If you look down the road a little bit, there is a very focused buy and hold landlord who only buys 3 bedroom brick ranches in one particular zip code. He never varies from this buying formula. Then there is the rehabber that has a buying criteria so stringent that he throws away most of the “opportunities” other wholesalers and investors send his way; after all, they just don’t fit his criteria. They are too small, too big, not in the right area, they don’t have a basement, and on and on. In other words, they are not perfect.
But if you walk down the block a little further you will stumble on “extraordinary”. Extraordinary is the guy that figures out what to do with all the leads everyone else doesn’t have time for. After all, “they just aren’t right for their business”.
Making Lemonade out of Lemons
Extraordinary has built a reputation around the neighborhood as being one savvy real estate investor. He is the “go-to guy” if you have a property other investors don’t want. He is also the guy that is quietly building a fortune off of leads other investors are throwing away because they just don’t fit neatly into their plan.
Extraordinary started out as a rehabber. That was his primary business. When he stumbled on a lead that was a good deal but it wasn’t really quite good enough for a rehab project, he ran the numbers and determined that it would make a great rental with good cash flow if he just “spruced it up a bit”. So that’s what he did. He put a couple of coats of paint on the cabinets, found …read more