Marketing

All successful business owners know that you need a solid plan for marketing your real estate investing business. In fact, you will need more than one plan over time as your business grows and evolves. Everyone needs a plan when they are first getting started. If you skip this step, you will likely look up one day and find that years have passed without making any significant progress toward starting your business not to mention building your business.

As your business begins to take root, you will need to plan how you will grow your business to the next level. This cycle will repeat itself until one day your plan will ultimately include retirement and how you will sell your business or pass it on to the next generation. But make no mistake these steps all include the need for planning.

“Success Favors the Prepared”

What Exactly Is Planning?

Simply put, “Planning is what you do before you do anything”.

Before you begin planning it’s important to know what you want to accomplish. What end goal will your plan lead you to?

  • Is your goal to buy “X” number of houses each month?
  • Do you want to expand your business into another county?
  • Is “scaling up” your rehab business your next step?
  • Maybe your goal is simply just to buy your first rental property.
  • You can see that all of these goals will require a different plan.

Step 1. Decide Exactly What You Want

You cannot begin until you are crystal clear on this step. Once you know where you want to go, you can create a plan to get you there.

Step 2. Identify Tour Target Market.

Growing your real estate investing business will definitely involve some type of new or additional marketing. In order to implement this you will need to update your current marketing plan.

That might just involve marketing to another …read more