In nearly all aspects of real estate, from brokerage to investing, the concept of “team” has become popular. Fact is, most of us over 40 realize it’s been around since Moses’ son died — it was just not called a “team.” Today let’s talk about the #1 factor virtually guaranteeing success when it comes to teams: Elite expertise.
When all members of your team are bona fide experts in their field, systems take care of themselves. I realize the day to day “systems” of handling appointments for calls/meetings and the like must be handled. But when the dust settles, it’s not the minutiae that produces results. The little things can surely kneecap ya if you’re not vigilant. But it’s the major parts of our enterprises that must be slam dunk reliable. Allow me to share three examples of teams I’ve seen firsthand from inside out that produce predictably bluechip results. Full disclosure — one of ‘em is mine.
3 Examples of Teams That Produce Expert Results
1. The Dentist
I wasn’t very observant when I first visited his offices a couple years ago. Certainly, his staff was professional and did their various jobs without a hitch. But so do most dental office support staffs, right? He did much work on me, most of which required (by me) sedation. I was happy with the results and didn’t feel the need to return for over 18 months. That’s when I decided to bite the bullet (sorry) and have all the bad results of a poor childhood repaired, removed, or replaced.
Here’s how his operation works. You’ll likely notice it sounds like most offices of its kind, but trust me, the average dentist would turn green with envy at this operation.
Related: The 3 Habits of a Highly Effective House Flipping Team Leader
When you first check in, the receptionist goes into full on Star Trek action. Turns out every employee — and there seems to be a team of roughly 8-10 on a given day — sports wire thin headsets with multiple ‘channels’. Nobody has to ever walk anywhere in the office unless they’re escorting a patient or moving from room to room as needed. I could literally hear the receptionist speaking softly into her mic, “Jeff Brown’s here for his 7 a.m. appointment.” There were no loudspeakers in the ceilings; it was all very hush-hush. Within seconds the team “Captain” appeared from her office by the reception area to greet me. She said that Carmella would escort me to the right room. Carmella appeared as she spoke. Boom, I’m headed to my room. Though it seems like a small thing, I was dumbfounded at how seamless it was. No fanfare, just pure efficiency.
Before continuing, let’s briefly talk about office attire. The dentist himself is always in very nice slacks with a long sleeved dress shirt and sometimes a tie. Same with his team. Unless they’re working on you, and even then their ‘blues’ are worn over their casually dressy garb. Though most won’t admit it, it matters.
The nurse settled me in, and within a couple minutes, the doctor arrived. “Hey Jeff, long time no see. Ready to roll today?” I replied, “Let’s stop the yak yak and get this show on the road.” After he stopped chucklin’, he told me I’d be out for quite some time, as I would be given almost twice the usual dose of sleepy time. I then noticed the nurse in the room talking quietly into here headset mic. Next thing I knew, my ride was there, and I’m being wheeled to the curb. That’s the spooky part of being there. People just seem to appear at the right time.
The Follow Up
The next day’s follow-up visit included a meeting with the aforementioned Team Captain. She has a very small office, but it’s a command center Google employees could appreciate. Half a dozen six inch screens built into the wall on her left show everything happening in the office. She knows where everyone is at all times and what they’re doing, etc. She’s also the cashier. You’re in, you’re out, or stay and shoot the breeze, your choice. It’s the most well run operation I’ve ever seen in person.
How good is the work they do? Suffice to say that a very good friend of mine saw the work and is setting up an appointment next month. He lives in Arizona; I’m in San Diego. That’s how good. I once asked the dentist himself about his staff. He beamed. He was proud of two things: The employee with the least time on the team had been there over five years. Also, due to his insistence on the best in everything, he literally has a waiting list of pros wanting to work for him. I can attest to their expertise at every level. I’m envious of his operation.
2. The Builder
This guy’s been in business nearly as long as I have and is also second generation. His team consists mostly of office and field executive types. He’s the most benevolent and generous dictator I’ve ever had the pleasure to know. If you work for him, you adopt his standards, or you politely but quickly are dispatched, period. He’s OldSchool to a fault. In fact, though I’ve done hundreds of transactions with him — and to this day we operate on a handshake and our word to each other — we’ve never had a piece of paper between us. THAT’s OldSchool.
Long Term Team Members
He has a CFO (Chief Financial Officer) who runs the company cash flow. In a construction firm, that position is beyond crucial. She flat out gets it done. In nearly eight years of doin’ business with ‘em, her next major mistake will be her first. It’s like she never blinks, if ya know what I mean.
Next up is his trio of superintendents, the ones running the various projects in the field, boots on the ground. When I first began …read more