A new year is the perfect opportunity to reassess your business growth goals and recommit yourself to marketing practices that will help you achieve them. With that in mind, I want to give you a really useful piece of content you can reference throughout the year to improve your direct mail campaigns.
And Thus I Give You… The 10 Direct Mail Commandments!
1. Thou Shalt Have a Unique Selling Proposition
A USP is a simple phrase that clearly explains why your business is a better choice than any of your competitors. By identifying and designating your USP, you give yourself a crystal clear benefit that becomes the focal point of all of your marketing, including your direct mail campaigns.
2. Thou Shalt Plan Thy Marketing Schedule
You want your mailing campaigns to go out consistently and on time, because consistency is critical to direct mail success. I highly recommend taking an hour and marking on your calendar every holiday/sale/event you want to promote in 2014. After you have done this, go back 6 weeks from promotion date and set a reminder to order the postcards. This pre-planning allows you to establish an effective schedule and remove the stress that comes with trying to throw a campaign together at the last minute.
3. Thou Shalt Target Thy Ideal Prospects
Do you know who your ideal prospect is? What does he/she do for a living? For that matter, are they a he or a she? Are they married? Do they have kids? What do they do for fun? Or if you are a B2B investor: What are the SIC codes for your ideal prospects? How much revenue do they generate annually? How many employees do they have? Where are they located?
You want to create …read more