Post image for Lead Magnets: The Secret Way to Build an Awesome Email List

Before jumping into this week’s series of blog posts on how to dominate your local real estate market, I first want to take a step back and answer a question that I’ve been getting from tons of people who read last week’s post. That post was the last installment on what final elements need to be added to your website so that it can turn into a lead generating machine.

I talked about how adding one simple video to your real estate website will strongly encourage people to hand over their contact details. It is all about building that relationship with the potential to get them to work with you some time down the road.

Today, I’m just looking to answer a question about having a professional-looking video and to show you what type of equipment you need.

Everything You Need to Take Professional-Looking Videos

First, all you need is a simple camcorder or a very well-made mobile phone, such as an iPhone. Today, even your mobile phone can have better video quality than high-dollar camcorders.

As you can see from the photo above, I have a Canon Rebel EOS T3 HD. It’s an awesome camcorder that pretty much does everything that you need it to do. I always tell my clients to have something like this handy because down the road, I predict a lot more video-based marketing, so if you want to rank for search engines and to be found by buyers and sellers, you’ll need to get on board.

Now, I took this photo with my cheap $99 Samsung phone, which for some crazy reason has great video quality and photos. So, in other words, you don’t need to get too crazy about what you’re using — as long as you’re educating the potential leads about you and your business.

On Having a “Professional Look”

I used to think you had to look a certain way on camera, talk a certain way and have this awesome Hollywood background setting. This is coming from a guy who once had a YouTube Channel back in 2007 that had over 179 videos, 31,749 subscribers and videos that topped 3 million views, all on the subject of marketing.

Related: The Real Estate Marketing Mistake That Could Cost You Millions

I created those videos with the cheapest webcam on the market, which still sits right here on my office desk. My videos were shot right in this spot with back lighting and general poor quality. So what I’m saying is don’t worry about being professional in your videos; just speak from the heart, and people will respect you.

Later on, when I get into real estate local video marketing, I will dive a lot deeper into that subject of videos — from making them to getting them to show up on the front page of Google for your targeted keywords like:

Shreveport Real Estate
Atlanta Homes for Sale
Dallas Properties for Rent


Thanks to commenter Ro from my last blog post for bringing this to my attention. I’m glad that the question was asked, and I’m happy to have filled the hole for those who were wondering about this also.

The Lead Magnet

I’m already 550 words into today’s real estate marketing post, and I’m just starting to talk about the subject of the day, which is creating a lead magnet that will bring in tons of buyers and sellers — for free. When people hear that word — FREE — their ears seem to perk up, and they listen.

Now, to be able to dominate your local market with that brand new real estate website that you have, you first need to create something for free that will get the whole entire city on your radar. You see, I’m one of those guys who thinks completely out of the box when it comes to marketing a business in a given local market.

One thing I know is that in order to get people’s attention, no matter what industry you’re in, you need to create what I call “content that can’t be ignored.” So, the big fat question in the room is: what type of content is that, and how can I create something like that for my real estate company?

Let’s get into the time machine and go back to my first blog post on BiggerPockets, which was “The Ultimate Guide to Real Estate Marketing: 10 Tools to Generate Unlimited Leads.”

This post was over 5,000 words long and filled with tons of information that really got people sharing it, commenting, and linking to it. This is what you might call “Epic Wow” content; it just can’t be ignored.

What we want to do is create something like this for our local real estate market. If you can create a piece of content that will be a lead magnet for your website, then you will start to gain tons of leads. Let’s say that you create a piece of content with a title that is targeted to your local market.

Examples include:

Miami Real Estate | The Advanced Guide to Buying and Selling a Property in Miami, FL
Chicago Real Estate | Ultimate Guide for FSBO, Realtors, Brokers and Investors in Chicago, IL
New York Real Estate | How to Buy a House With Good, Bad and Ugly Credit in New York

What you do now is do a Google search for “your city + real estate” and see what comes up on the front page. Look, I’ve done thousands of these searches, so I can save you some time by saying that what you will find are the typical sites for real estate. You will see profile sites, YellowPages,,, etc.

Take a second and ask yourself what would you rather read: a boring site like the ones I just listed, which don’t have anything of value half of time or a site with titled as above and created specifically to be “Epic Wow” content.

You see, if you want to dominate your local real estate market, you have to start thinking outside of …read more