Selling real estate during the holidays

You’ve been on the fence about selling for months, carefully tracking the market trends, watching the values, slowly getting your property fixed up and the rents up to market levels. Now, you’re ready to sell and you can’t wait to cash out and put your money to work somewhere else. Problem is, you’ve found yourself in the 4th quarter of the year and even worse, it’s December and the holidays are here. So what do you do? Roll the dice and try to sell now or follow conventional wisdom and wait for the spring market?

I’m here to tell you that waiting for the spring market to sell is fine, but there is often little to gain, if anything, by waiting. In fact, you could achieve the same or better results if you sell now and preempt the spring market. Here’s why:

First: Serious Buyers are Always in the Market

There’s no doubt the spring market is a great time of the year to sell, but why is that? More buyers, right? It’s the traditional start to the buying season, and investors are revved up to get out and put their money to work.

But what does that mean for you as a seller and why should that matter? To achieve your goals and get traction to sell your property, you don’t need a pool of buyers that balloons in size during a short period of the year. A larger pool of buyers doesn’t equate to a larger pool of quality buyers.

Consider the investor who receives and email from his broker about a new listing that fits his buying criteria. He might leave the office early, trudge through the snow …read more