Two weeks ago, I wrote about the first stages of growing your real estate business online by building an online presence without paying for ads.
What we learned was how to recognize if you have an online presence or not. All you need to do is Google “Your Company Name” and go through the listings to see which sites are related to you.
What you should find are what I call profile/citation websites that list your company information. For those of you who are not familiar with the difference in a profile site versus a citation site, I would like to explain that in full.
The Difference Between Profile Sites & Citation Sites
Profile Sites
These are the sites such as Facebook Pages, Twitter, LinkedIn, YouTube, as well as the many other social media sites that allow you to set up a profile. There are literally thousands of these types of websites online to put your business on. You will just have to search them out.
Citation Sites
Now, this category encompasses sites such as Yelp, Manta, Yellow Pages, and Google Places to name a few. These sites are directly centered around businesses. Their overall goal is to put your business name online, coupled with tons of information about your business, so that people can learn more about you.
Online Presence vs. Advertising
If I were to go out and talk to a business owner in real estate and ask them how they would like to grow their real estate business — by using free or paid services — which one do you think they would choose?
Related: Online Marketing is a MUST for All Real Estate Investors: Here’s Why
Ninety-nine percent of those people would love to gain more leads the free way, but they focus more on the paid version. Why is that? Well, the truth is that most people in real estate are taught one way of marketing, and that way is to advertise your business to get in front of the potential leads. I have even talked about the key elements of getting highly targeted leads all for free.
We usually focus on the following (paid) advertising solutions:
Yellow Pages Ads
Local Newspaper Ads
Local Real Estate Magazine Ads
Billboards
All of these elements are the norm in real estate, whether you’re an investor, realtor, broker, wholesaler or anyone who is looking to buy or sell real estate. These are likely the most used forms of paid advertising to get exposure for your real estate business.
With all that being said, if you use these types of advertising, you’re pretty much throwing your money against the wall to see what’s going to stick. There is essentially no knowing how many people will be targeted proportionate to what you will be paying.
Another thing about advertising is that it’s something you must do until the end of time. You can’t stop because if you do, then you risk losing those potential leads. So you must continue to spend tons of dollars per month just to keep the engine turning.
Before moving on, let’s break down the monthly expenses of the forms of advertising listed above:
Yellow Pages Ads (Online or Offline) – $250 per month
Local Newspaper Ads – $200 per month
Local Real Estate Magazine Ads – $250 per month
Billboards – $350 per month
TOTAL: A whopping $1,050 per month on advertising
Now, these are not 100% accurate numbers due to different rates across the world and country. But this is a general average of them all, proving that pricing can get a little steep.
Sad to say, even with those outlets of advertising, you still may not get the great response you hoped for. So at the end of the day, I would suggest that you explore other methods can you implement that are more targeted and a lot cheaper — about $1,050 cheaper, to be exact.
Building an Online Presence is Smart
When I talked about the homeless guy who found over 8k buyers and sellers online, it was to let you know that the power of marketing your real estate business was through research. By knowing the numbers now, you can go out and start building your online presence around your company name and keywords.
Here’s the formula…
First thing you need to do is to sit down and write out a little information on your business. I’m going to enter some demo information below that will need to be used to set up every profile/citation page.
Related: How to Blow Your Local Competition Away Using Internet Marketing
Remember: All of this content must be the same throughout all of the profile/citation pages you set up. If not, then the search engines will start to get confused regarding what’s related to your business versus another one.
If you can stay consistent by adding the same information to every profile/citation page, you will start the process of building your online presence and having dozens, if not hundreds, of places online that will be listing your business. The more places that people can find what you offer, the more likely you are to gain more potential leads without breaking the bank.
The overall goal is to have our business names posted to hundreds of websites and to go after the targeted keywords that we found some time ago that thousands of people in our local real estate markets are searching for online.
Example:
Company Info:
Mike RE Investment Group
1234 House St
Shreveport La, 71003
Description:
Mike RE Investment Group is a well known real estate company located in the heart of Shreveport, Louisiana. They focus 100% on the Shreveport real estate market, which is one of the top places to live and raise a family.
Photos:
Have at least a logo to upload and maybe 5-10 pictures to add to your profile/citation pages. These pictures make the profile pages stand out, and the search engines love complete pages.
Keywords:
Shreveport Real Estate, Homes for sale in Shreveport, Houses for rent in Shreveport
The Game Plan
When it comes to setting up all of …read more